If you're getting lost in the social media-sphere and you're not sure what to write about in your next blog post, it might be time to take a different route and reenergize the local community around your business. Chances are, you probably already created the content you need for a press kit or media release - it might be on your blog or part of your website or in a YouTube video. Package it up and send it to a TV or radio station.

Local media outlets, especially in small towns (if you haven't noticed) are starving for stories. And even if there's a lot going on in a particular day or week, they like to keep some human interest stories on the back-burner for a slow day. The time is always ripe to get into the queue!

Here are 8 tips on putting together a press kit that will get attention:

1. Be sure to include all the important details on your business: how long you've been around, how many employees you have, where you're located, what your mission or purpose is, who your target audience might be, and how you're involved in the community.
2. Send some pictures, videos, sound bytes, and any relevant multimedia on a CD or thumb drive.
3. Give them several options for using your content; send an email, send a package, and follow up with a phone call to see if there's anything else they need.
4. Include a list of quotes as part of a well-written press release.
5. Let them know the best and easiest way to contact you with follow-up questions.
6. Bribe them with some home-made or locally-made cookies, coffee, or other pick-me-ups.
7. Drop off the printed press kit in person; call ahead and leave a message with the circulation desk or news team to let them know you're coming.
8. Don't be afraid to show your personality by including a list of your hobbies, pets, favorite songs, or anything else that's important to you.

If you have other ideas to get the attention of your local media outlets, please share!