Creative people can write songs. Creative people can make videos. Creative collaborations can change lives.

"The Blue Project" is a school assembly that's been put together by a talented musician and friend, Jared Campbell. His songs are inspirational and carry a message that's important for people, especially students, to hear. In a time where bullying and suicide is more common than we'd like to think, his messages are strong and clear: don't do it.

But how does he get to share those messages with a broader audience? Students talk to other students and teachers talk to other teachers, but it's hard to spread the word across district and state boundaries. That's where creative filmmaking comes in.

Beau Kester is another talented friend and owner of Round 1 Productions. He believes in the power of his videos. When he started working with Jared, he knew there was an opportunity to use that power positively.

If you are a teacher or school administrator looking for an opportunity to send a real message to your students, "The Blue Project" can do that. And if you're a marketing professional trying to figure out how to use videos to spread your messages, watch this example of how it's done.

Blue Project Promo Video 2011 from Round 1 Productions on Vimeo.

Collaborating creatively can make a real difference.