Inbound marketing is an ongoing process. Businesses that properly utilize inbound marketing services will constantly refine their strategy and develop content and relationships with potential customers.

With that said, there are definitely ways to jump start your efforts or make bigger leaps in the process. These tactics still cost money, but they don't require long term contracts and can often be chosen as "a la carte" products from inbound marketing agencies.

Here are the top 5 ways to provide a nice boost for your website visits and leads:

1. Write 8 Blog Posts (Average cost: $800) - For one month, post twice a week on your company blog. Pay attention to key words in your titles and images or videos in your content. The amount of content generated from this will lay a nice foundation for future posts, even if they are less consistent.
2. Fully Optimize 10 Pages on your Website (Average cost: $400) - Make sure that every ounce of search engine juice is squeezed from the 10 most popular pages on your website. Page titles and H1 headlines should contain popular keywords, meta data should be included in the content and behind your images, and the search engine descriptions should be concise and accurate.
3. Create a landing page (Average cost: $150) - If your email campaigns and social media posts are only pointing to one spot on your website, like your home page, it's time to add a new funnel to collect potential leads. Landing pages are more specific portals to targeted content and contain calls to action that allow you to collect leads and potential customers.
4. Develop a piece of Premium Content (Average cost: $350) - You don't have to give your products away in order to sell online, but you usually have to give something away. If you create an ebook, whitepaper, press release, or one-time webinar to educate and engage your customers, you're well on your way to turning leads into sales. These can be recorded or reproduced to be given away free in exchange for email addresses and contact information.
5. Pay-Per-Click Campaign (Average cost: $400) - Set up a pay-per-click campaign to capture leads and engage new social media followers. This can give you access to a new audience, but you have to carefully craft the text to reflect your popular keywords and drive traffic to optimized pages on your site.

It's important to remember that the best inbound marketing technique is consistency. These strategies can provide a boost or kick start your efforts, but they won't produce long-term results on their own. Monthly inbound marketing packages usually start around $500 and incorporate these techniques over time with other on- and off-page SEO tactics.

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