Today is the kind of day where it's important to be around people. We're looking out the windows of the local coffee shop and sharing thoughts about how dreary the weather has been and how awesome the thunderstorms were last night. 

Today is the kind of day where we desperately try to pull energy from each other and from within ourselves because it's not coming in the form of sunlight and spring. It's the kind of day where I have to remember that marketing is about sharing interesting and passionate stories in a fun way - not about desperately clawing for new ideas from my facebook and social media friends and fans.

As an inbound marketing consultant and website designer living in upstate New York, it's sometimes draining to think about long stretches of gloomy days and un-energetic coffee shop atmospheres. So that makes it even more important to remember that marketing is about creating a recognizable brand, staying true to its purpose, and delivering consistent messages - whether they're on TV or Twitter.